Event Platform
Founding designer for Eventogy's event-management platform: task success up from 10% to 80%, event-creation time cut from 35 min to under 15.
View case studyAvailable for work · Starting in 2 weeks
I design products.
AI helps me take them further.
Senior Product Designer with 8+ years shaping SaaS products, now using AI to take ideas from UX and interface design to functional prototypes and working applications.
Some of the brands impacted by my work
- British Land
Focus areas
The problems I'm built for
Every project below sits inside one of these four.
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Design
UX/UI Design
End-to-end interface design: research, flows and a design system your engineers can actually build from, not just admire.
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AI
AI Product Development
From prototyping a net-new AI feature to wiring one into your product's real data and auth: Claude, OpenAI, and everything in between.
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Data
Workflow & Data Viz
Turning operational noise into dashboards people actually check: the kind that changes a decision, not just decorates a report.
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SaaS
B2B SaaS Platforms
Multi-tenant, permissioned, enterprise-ready: designed and built for the team using it eight hours a day, not a demo audience.
Work
Selected work
Complex problems, simple products. Every project below shipped.
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TOKO Clothing
Designed, built and run my own streetwear brand solo: storefront, AI-assisted development, paid acquisition and a custom-built Ads analytics tool.
View case study -
Amigo Screen
Designed and built an AI-powered screen-sharing app from scratch, and audited its AI running cost to roughly 30 to 60% below the modelled estimate.
View case study -
Payment Dashboard
Made payment data readable at a glance: a branded navigation system and data-dense dashboard screens for Primer.
View case study -
Car Park System
Redesigned a parking platform's insights dashboard and permit application builder: 150 new sites and 20% user growth after launch.
View case study -
iOS Event App
A native iOS companion app for event attendees: accessibility score up from 65 to 95, user satisfaction from 6 to 9.5.
View case study
How I work
The stack I bring into your sprint
Same tools your team already runs on; I don’t ask anyone to change how they work.
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Design
Figma
Design, prototyping and the design system live in one file your team can open and edit, no separate spec doc.
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Research
Maze
Usability testing and user research, so design decisions rest on how people actually use the product.
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Research
Dovetail
Research repository for interview notes and recordings, turning raw feedback into themes and evidence.
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AI
Claude
Pairs with me on copy, spec reviews and the front-end code behind projects like this site.
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AI
OpenAI
Prompt design work, including contract evaluation for OpenAI itself via Mercor.
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Delivery
Jira
Backlog, sprints and story points: tickets your developers can pick up without asking questions.
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Collaboration
Slack
Async updates and quick huddles, so decisions don’t sit and wait for the next standup.
Book a call
Let’s see if I can help: 15 minutes, no pressure
- Tell me what you’re building
- I’ll share how I’d approach it
- You decide if it’s a fit
Worst case, you leave with free advice on your product.
Experience
Where this came from
8 years in UX/UI leadership roles before going AI-native. Full history on LinkedIn
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Mercor
May 2026 – Present
London, UK (Remote)
AI UX Specialist
Embedded with OpenAI to evaluate reasoning, interface design and prompt efficacy across AI-generated outputs, turning design judgement into structured quality signals used for model training.
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Eventogy
Jan 2024 – Feb 2026
London, UK
Lead UX/UI Designer
Owned UX strategy end to end for a B2B SaaS platform from MVP to scale, architected the design system that kept a fast-shipping roadmap consistent, and shipped the AI-driven features that became a core differentiator.
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Shamaazi
Jun 2023 – Aug 2023
London, UK (Remote)
Contract UX Designer
Joined a cross-functional team on a short, high-impact contract to design integrated fundraising and payment systems.
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GroupNexus
Oct 2019 – Apr 2023
London, UK
Lead UX/UI Designer
Spearheaded UX strategy for a B2B SaaS platform built on ANPR, IoT and machine-learning data streams, built the design system adopted across product and engineering, and mentored the design team.
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Playcar
Jun 2017 – Jun 2019
Cagliari, IT
Senior UX/UI Designer
Led MVP design and launch of a car-sharing app for iOS and Android, iterating from user research and usability testing, then built the product's first design system to scale post-launch.
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Playmoove
Mar 2015 – Apr 2017
Cagliari, IT
Senior UX/UI Designer
Designed and scaled a car-sharing SaaS platform to drive market entry, establishing its foundational design system and translating complex business requirements into intuitive, user-centred flows.
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DBrothers
Nov 2012 – Feb 2015
Cagliari, IT
Web Designer
Web design at an independent Italian communication agency, helping private and public companies build brand identities, websites and web applications.
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SCI Mondi Dinamici
May 2012
Cagliari, IT
3D Design Intern
A month-long 3D design internship at a company building multi-user web3D worlds for training and the promotion of places.
I’m based in London and have UK settled status, so no sponsorship is needed.
I’m a sole trader, open to both contract and permanent roles. Invoicing is simple.
My notice period is 2 weeks.
Product and UX/UI design for complex B2B SaaS, design systems, AI product design (including prompt evaluation for OpenAI via Mercor), prototyping, and front-end building with Webflow and AI coding tools.
Both. I’ve shipped my own products end-to-end, so your developers get designs that are realistic to build.
Yes. I work remote or hybrid in London, and overlap with EU and US time zones.
It depends on scope. Book a call and I’ll give you a clear number within 24 hours.
Reviews
What people say after working with me
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Great at collaborating with developers and adapting designs to technical constraints without losing quality. The handoff was clear and efficient.
JasonSolutions Architect (Freelance)
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Great experience working together. We successfully launched the product on time and hit all our targets. Communication was smooth and collaboration was easy.
ArvinCTO at Groupnexus -
Strong product thinking, not just visuals. The design decisions directly supported our business goals and target metrics.
AmeyaProject manager at Globant
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Great attention to usability and accessibility. Users immediately responded positively after release.
NoorulDirector of design at Mitratech
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Working together as designers was smooth and inspiring. We aligned quickly, shared ideas openly, and the collaboration elevated the final product.
ALAContract Designer at Givematch
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Helped us turn a rough idea into a polished, market-ready product. The launch went smoothly with no last-minute issues.
FrancecoDirector at Design Brothers